As humans, when attracted by success, we generally attempt to duplicate it by following the same path - or joining the same home business. Typically, we don't acknowledge or emulate the key reasons for that success and as a result, we fail to duplicate it.

Exploring the massive attrition rate in the home business industry can reveal many compelling arguments for the belief that home based businesses are a waste of time - or scams. Justifying our failures often includes assigning blame. And blaming the vehicle instead of the driver is quite common.

However, success lies within the individual. It's not about the product or service or even the company behind it. Successful people possess and display certain key qualities that are easy to overlook. They may seem obscure or abstract to the untrained eye, but these key factors are actually the driving force behind the success that most people find so appealing.

As humans, when attracted by success, we generally attempt to duplicate it by following the same path - or joining the same home business. Typically, we don't acknowledge or emulate the key reasons for that success and as a result, we fail to duplicate it.

Your success, both in life and in a home business, is more about YOU than your activities and ventures. When you learn and apply the simple ABC's of Success, it won't be long before YOU are the one attracting attention.

The ABC's of Home Based Business Success

ATTITUDE ~ The "A" stands for ATTITUDE and it is the cornerstone of success in our home business industry and arguably in life.

WEBSTER's defines attitude as the "Manner, disposition, feeling, etc., with regard to a person or thing; tendency or orientation, esp. of the mind."

Let's expand that definition and add that "attitude is the general pattern of thought that a person manifests."

SOUP OF THE DAY

Why is that important? We've all heard the expression "woke up on the wrong side of the bed." What is the general course of events when you wake in a negative or low-tone attitude? Generally poor or worse, right?

What is the course of your day when you awake with a positive or high-tone attitude? Generally good or better. Every one of us has experienced this. Is it just coincidence?

Reflect on your predominant attitude, day in day out, week in week out and what effect that has on the events in your life. Do you view yourself as predominantly positive and high-tone or negative and low-tone? That becomes your chronic attitude and is a good predictor of the events in your life and home business -- and how you view them.

Now, if we accept that attitude is the general pattern of thought that a person manifests, your chronic attitude is your chronic pattern of thought. Why is that important? Quite simply stated, thoughts become things.

The very reality of every event in your daily life is the manifestation of a thought or thought pattern that you had at some previous point in time. This is not mysterious. It can be quite conscious and deliberate, such as thinking, " I need a new toaster" and you go and buy one. The catch is that chronic patterns of thought often become habitual and unconscious and the results in your life reflect them just as predictably.

Thoughts are equivalent to energy. In the physical universe, there are fundamental laws such as "The Law of Gravity" which define normal. One of these is called "The Law of Attraction" which is simply that "a like attracts similar likes."

This key factor is important to understand as it also relates to your home based business, because your attitude will dictate how you perceive challenges, disappointments and set-backs. And, more importantly, how you respond to those challenges, disappointments and set-backs associated with building your business.

The truth is that you will get what you expect or focus on. If you think it will be difficult and slow and hard to build your home business, that will be your experience. If you think your home business will be fun and profitable - it will. Either way, you will be right!

But here is the good news. You get to choose your attitude. That's right, you have a choice. You can consciously and deliberately choose to have or develop a positive, upbeat attitude or a down-tone one. It may take some work on personal development, but which one would you rather have?

Here's a key clue. Successful home based business leaders tend to have a predominantly positive, upbeat attitude, focused on what is right about their home business and with solution-oriented responses to problems or challenges. They tend to think about or visualize how good it will be to experience the success of achieving their perceived business goal. This strong attitude is the foundation for a strong "B" in the ABCs of Home Business Success.

BELIEF ~ The "B" stands for belief and beliefs are the foundation of our experiences.

Webster's defines believe as "to have confidence in the truth, the existence or the reliability of something, although WITHOUT absolute proof that one is right in doing so."

A belief is defined as "confidence in the truth or existence of something not immediately susceptible to rigorous proof." All beliefs contain an element of doubt. Otherwise, they would be "knowingnesses."

Let's expand that definition to include "A belief is only a thought that you keep thinking."

Why is this key to your home based business success? The reason is that only when someone has a strong belief in something can he act purposefully. Strong belief is the backbone of confidence, conviction and certainty. Strong belief is the springboard of action. A strong belief is the blueprint that defines the future reality of your home business success - or failure.

A strong belief in the company, the products, the system and the leadership is an essential key to taking the steps and actions necessary to ensure your progress in the company. A strong belief in your ability to succeed is the foundation of your home business success.

Again, if you believe you will, you will; if you believe you won't, you won't. Either way, you will ALWAYS be right.

Now the challenge is that we all have fixed ideas or repetitive thought patterns that don't serve us. It might be "I failed because Mary misled me" or "successful people are evil, greedy people" or "money is the root of all evil." You can undoubtedly come up with one or two that you use on yourself repeatedly.

How do you recognize a negative fixed idea? One, it is used as your "excuse" for failing to achieve your best, and two, when you think it or say it, it makes you feel low tone.

You Have Complete Control Over Your Own Beliefs. You can find yourself in an endless loop where you explain that you feel negative because of some fixed idea or belief. But if, instead, you take control of your own emotions and you think an improved thought because it feels better to do so, you will discover that no matter how the negative trend got started, you can turn it around.

Your beliefs are only repetitive patterns of thought that you have a choice to continue to think and believe or not. If a current belief or thought pattern is not serving you and producing the results you want, doesn't it make sense to change that belief or thought pattern?

You can say things like: "Only good things come to me. I'll figure it out as I go along." Every time you tell your better-feeling story, you will feel better and the details of your life and home business will improve.

Successful home based business leaders tend to have strong beliefs that are optimistic and lead to a sense of Well-being.

Develop a belief or trust in your own ability to create Well-being. In optimism there is magic.

In pessimism there is nothing. In positive expectation there is thrill and success.

In pessimism or awareness of what is not wanted, there is nothing.

Practice changing your perspective. Practice talking to different people. Practice going to new places. Practice sifting through the data for the things that feel like you want to feel and using those things to feel joy.

In other words, practice and become familiar with your positive expectation, comfortable in knowing that all is well, because your life and your home business will give you evidence of that Well-being once you find that place.

COMMITMENT ~ The "C" stands for Commitment, the final key factor in your success.

Webster defines commitment as: "to pledge oneself or express one's intention to a position, issue or outcome; to bind or obligate."

Let's expand that definition as: "the willingness to persevere on a course of action until the stated goal is achieved, regardless of obstacles or impediments."

Simply stated, never give up.

You don't desert your team members and you find solutions to challenges until the goal is achieved.

The key challenge here is: Who is the one person most likely to cut you slack, let you slide or overlook your lack of commitment? The answer is obvious: YOU!

How many fixed ideas or excuses do you use to justify your lack of follow through?

Successful home based business leaders follow through. They honor their commitments to the company, their team, their families and to themselves. Leaders are winners and winners never quit because quitters never win.

Quitting is so seductive, because it's so easy. The problem is that it doesn't feel good and it sets up a downward spiral pattern in your home business and in your life.

The good news is that honoring your commitment or quitting is a choice. Are you willing to honor your next home based business, regardless of past history? Is this the first time that you will plant your flag and stake your claim to the success and abundance available through a home business?

Hopefully, you understand that it all depends upon the thoughts that you practice. And therein lays the key to anyone's success: How much do I practice thoughts that bring me joy, and how much do I practice thoughts that bring me pain?

You're always getting a perfect manifestation of what you predominantly give your attention to. But you've got to make the best of it. You've got to think slightly different about where you are if you are going to improve where you are.

Memorize and apply this conviction: If you keep doing what you're doing, you'll just keep getting what you're getting.

To improve requires reaching for a different thought.

And remember, the beginning of the success of your home based business is right now. It will always be right now.

You might as well DECIDE to start enjoying and growing your home business right now, because it's never going to get any better than right now -- until you DECIDE to make it better -- right now!